This module and the next (Offer a Lead Magnet and Offer an Entry-Point Offer) show you how to grow your business through the first of Jay Abraham’s methods: increase the number of customers.
First, let’s talk about Lead Magnets.
A Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information (like an email address).
Make no mistake, although no money changes hands, this is a transaction. It is often the very first transaction you will have with a prospect.
In order for your Lead Magnet to be effective, you need to provide tremendous value with it.
The purpose of your Lead Magnet is to generate leads so you can continue to follow up with them. Increasing your opt-ins at this stage of the funnel will pay dividends throughout the rest of the system.
But how do you create a Lead Magnet that will successfully generate opt-ins and convince someone to give you their email address?
The key is to make sure your Lead Magnet is specific.