Understand the Objective

This Playbook will teach you how to build a Messenger bot that captures email addresses using a Lead Magnet. You’ll learn how to use your chatbot to nurture those leads and turn them into customers. Ultimately, the goal of this training is to launch a profitable chatbot campaign with content you already have.

RELATED TRAINING: For more on how to build a Lead Magnet, or if you don’t have a Lead Magnet yet, check out our Lead Magnet Builder Playbook.

With this Playbook, we’ll be covering:

  • What content you should use for your Lead Magnet
  • How to map out your Messenger campaign
  • How to build your campaign

Let’s get right to it!