Understand the Objective
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This Playbook will teach you how to build a Messenger bot that captures email addresses using a Lead Magnet. You’ll learn how to use your chatbot to nurture those leads and turn them into customers. Ultimately, the goal of this training is to launch a profitable chatbot campaign with content you already have.
RELATED TRAINING: For more on how to build a Lead Magnet, or if you don’t have a Lead Magnet yet, check out our Lead Magnet Builder Playbook.
With this Playbook, we’ll be covering:
- What content you should use for your Lead Magnet
- How to map out your Messenger campaign
- How to build your campaign
Let’s get right to it!