Understand the Objective

In this Playbook, you’ll build and launch a marketing funnel. Once you’ve completed this training, you’ll have a system that efficiently and repeatedly attracts new prospects, converts them into customers, and ascends them to your high-ticket offers with bigger profit margins.

This is the system Starbucks and McDonald’s used to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate ecommerce. 

It works for small, medium, and enterprise-level businesses. It works for mom-and-pop shops and billion-dollar retailers. It works whether you sell traditional products, digital products, or services.

This system works because it uses legendary marketer Jay Abraham’s strategy on business growth. He teaches that there are only 3 ways to grow a business:

  1. Increase the number of customers
  2. Increase the average transaction value per customer
  3. Increase the number of transactions per customer

This is the stuff the world’s best marketers and entrepreneurs know and use daily—but it’s often not taught in business school.

But you’re about to learn the steps today. Let’s get right to it.