To get opt-ins your landing page needs to have certain elements. And no matter your business or industry, there are certain core concepts that are universal. Most successful landing pages have and include these core concepts.
But of all these elements, simplicity wins the day. A confusing landing page will not convert. So if nothing else, make sure your landing page is simple or you’ll lose opt-ins.
As you build your landing page, make sure you have the following elements:
Before you launch your landing page use our Landing Page Checklist. Aim to check off as many of these elements as possible (ideally you can check off all of them). The more that you can check off, the more successful your landing page will be at generating leads and sales.
Another resource you can use before setting your landing page live is our Landing Page Audit. Use it to identify any holes or weak spots on your page. And then fix those issues. If you ever find that your landing page is struggling to generate leads and sales, start with this audit to see what may be the problem.
With these resources and core concepts in mind, it’s time to build and set your landing page live. Once your page is live, begin running traffic to it from the traffic source you chose in Module 3
If you’re looking for more information on how to create your landing page, check out our Landing Page Builder Playbook. It will help you design and build a landing page by covering the 15 key elements every successful landing page needs and will go into more detail than we’ve covered in this module.
You can also use your landing page to upsell and move people toward the next step of your funnel. We’ll talk about that in the next lesson.
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