When setting up your campaign you’ll want to start simple with a list of 5 – 10 keywords. If you’re not quite sure where to start, here’s some option for making your best list:
Option 1. Use a spy tool
To use a spy tool, start by identifying competitors running Google Ads by searching for them on Google. Put their URL in your spy tool of choice (there are some option inside of the DM Deals section in lab) which will show estimated cost per click, search volume, and some sort of keyword effectiveness measure. Do this for a few competitors and develop your list.
Option 2. Google Keyword Planner
This tool is built into Google’s Smart Mode, but you can also use it separately in Expert Mode. Take your time here inputting options and seeing what the potential audience size is to make sure it’s getting you in front of a decent number of people.
Key factors in narrowing your list to the top ten are their potential effectiveness (what’s valuable to your competitors) and volume (as big of an audience as possible).
Action Item #4: Once you have your list of keywords, add them to your campaign and set your budget.
Remember—you can modify your keywords using different keyword modifiers (mentioned in Module 1.) You can also use Google’s support for more information on how keywords work.
When it comes to you default bid, we recommend your default bid be somewhere between 2-5 dollars. You can always go back and adjust later.