When you are organizing your different ad, our ad should match your keywords as closely as possible because the messaging should be different based on the phrases being searched. This is why you can create Ad Groups that lump together keywords and ads into tightly grouped themes.
One way to do this is to separate your keywords into tightly related groups based on who would be searching for them or how you would change how you advertise to them. For now, we’ll set up one group with the appropriate keywords.
Action Item #5: Rename your ad group from Ad Group 1 to something more meaningful that fits that ad & keyword combination.
Now you’re finally ready to write your first ad