Know the Steps of a Marketing Funnel

When you break it down, there are 8 steps to building a funnel:

  1. Determine product/market fit
  2. Choose a traffic source
  3. Offer a Lead Magnet
  4. Offer an Entry-Point Offer (EPO)
  5. Offer a Core Product
  6. Offer a Profit Maximizer
  7. Build Your Landing Page
  8. Create the Return Path

We’ll dive into each step in the following modules, starting with determining product/market fit.