Know the Steps of a Marketing Funnel

When you break it down, there are 8 steps to building a funnel:

1. Determine product/market fit
2. Choose a traffic source
3. Offer a Lead Magnet
4. Offer an Entry-Point Offer (EPO)
5. Offer a Core Product
6. Offer a Profit Maximizer
7. Build Your Landing Page
8. Create the Return Path

We’ll dive into each step in the following modules, starting with determining product/market fit.