Get Your Customers to Come Back

At this point, you already have a proven offer. You have all the elements you need to create a successful funnel that will generate leads and customers. This module will focus on the last way to grow a business: increase the number of transactions per customer.

Enter the Return Path.

The goal of the Return Path is to have frequent, strategic communication with your buyers and prospects that cause them to buy again and again.

By getting their contact information through the Lead Magnet and/or the EPO they got from you, you can continue marketing to them. And because they gave you their contact information, they’ve given you permission to reach out to them again. 

You can offer them new Lead Magnets, EPOs, Core Offers, and Profit Maximizers, or you can bring them back to an EPO, Core Offer, or Profit Maximizer that they didn’t buy the first time around.

The Return Path is anything that brings the customer or prospect back more frequently, including…

  • Email marketing
  • Exit offers
  • Organic social media (like Twitter, Facebook, and LinkedIn)
  • Loyalty programs
  • Content marketing
  • Outbound sales calling
  • Ad retargeting (more on ad retargeting here)

What we’re going to focus on in the rest of this module are the automated email campaigns you can send to get people into your Return Path. We’ve found that email is one of the most effective ways to get people to come back and buy from you again.

We’ll start with the Engagement Series…