Now that you’ve achieved product/market fit, your next step is to figure out how to reach that market and get them to your website.
This is where paid traffic comes into play.
I’ve often said that in this day and age, NOBODY has a traffic problem.
You might have a business model problem, an offer problem, or a measurement problem.
But traffic is NOT your problem.
Want to know why?
You can always buy more traffic.
Google, Facebook, Pinterest, Instagram, LinkedIn… these platforms are all essentially traffic stores. And they would love to send you more clicks (for the right CPC or CPM, of course).
When you look at it that way, the question of traffic comes down to cost. And to generate traffic profitably, you simply need to understand 2 things:
For example, pretend that you got $10 in profit every time a visitor came to your website. Would you be able to get traffic to the site?
Heck yes, you would!
You could pay up to $10 per visitor and still break even.
Keep in mind, the goal of traffic generation—no matter which traffic source you choose—isn’t to generate an immediate profit—it’s to drive prospects into your funnel.
So whatever you do, don’t hop around from one traffic source to the next, looking for some kind of “magic pill” that will instantly make your business profitable.
Instead, become a master of a single, steady traffic source. Stay focused on that traffic source and, once mastered, add a second and third traffic source.
These traffic sources include…
And so on.
But with so many traffic sources to choose from, which one’s the best? Where do you start? Choose the traffic source that is best for reaching your customers. DON’T choose the traffic source that’s best for you, or you’ll miss out on sales.
And thanks to you successfully completing the previous model, you’ll have a better understanding of knowing which source of traffic to start with. Then master it before you expand into other sources of traffic.
Here are some related trainings that will help you master different traffic sources.
This takes us to our next step…