These days, email marketing is an essential part of just about every business.
An engaged email list can be a huge asset to your company. But in order to keep your email list engaged, you need to send them valuable and entertaining content on a regular basis.
That’s where your blog comes in.
Sending valuable, interesting blog content to your subscribers will foster your relationship with them. You’ll train them to open and click on your emails…
Then when you send a promotional email later on, your audience will be much more likely to open and click on that email, too.
As a rule of thumb, you should try to email content to your list at least once a week or so.
A lot of marketers seem to have the impression that content and promotion are 2 totally separate things. Almost as if there’s this big wall between them.
But there is no wall.
Content sells. Absolutely. And this is particularly true when we’re talking about your own content, published on your own website.
Because when you’re publishing your own content, you can blend the content and the promotion together. You can map your content back to an offer so that your content does more than entertain and engage—it actually pre-sells your visitors on the value of your offer.
We’ll talk about this later in the Playbook, but for now, the main concept to grasp is that content—when it’s done right—will absolutely increase your sales.
Blog content is an incredibly powerful component of retargeting (AKA remarketing).
In fact, this might even be the #1 biggest reason why we create content today.
The combination of content and retargeting is a game-changer because it gives you an incredibly effective way to drive highly relevant traffic back to your offers.
Once again, we’ll dive into the details later on in the training. So if you’re looking for the details on how to implement this—keep reading!
These are just a few of the reasons why it’s so important to create content on a regular basis.
Of course, these aren’t the only reasons to create content. There are other, less measurable benefits as well—like fostering goodwill, credibility, trust, and authority with your audience.
But we like to focus on the 3 reasons above because they produce a measurable impact on your business.
So as you’re implementing this Playbook, keep these 3 things in mind. And even better, keep an eye on your email metrics, your sales, and your retargeting campaigns as you begin to crank out more and more content over the coming weeks.