Why Instagram?

Instagram is a hugely popular marketing platform. With over 1 billion active users, the social platform’s reach is larger than most countries. 500 million people use Instagram stories every day and 63% of users log into the app at least once a day.

With its parent company Facebook leading the charge, Instagram opened for advertising business in 2013 and now has more than 2 million monthly advertisers on the platform. 200 million Instagram users visit a business profile daily and one-third of the most viewed stories are from businesses.

What does all this mean? Well, if you aren’t on Instagram, you are seriously missing out on an opportunity connect with your target audience. And I promise—your audience is on Instagram! 

Advertisers are using Instagram to:

  1. Drive brand awareness
  2. Build authority
  3. Get people to subscribe
  4. Drive traffic and conversions

In this Playbook, we’re going to show you how to use Instagram to accomplish all 4 of those goals. You’ll learn how to set up your business account, create Instagram story posts, and, of course, determining what metrics to track.