Now we move on to troubleshooting your campaigns. So basically: what to do when it’s not working.
Don’t panic if you’re looking at your success metrics and you’re not hitting the goal you need. Most traffic campaigns fail right off the bat, and that’s okay.
You’re running these campaigns to get data to then optimize to get the results you want.
So don’t despair if your ads don’t perform well right out of the gate or are complete duds to begin with. You’re in good company—it happens to every marketer.
So based on what’s not working, we’re going to show you what to do to hopefully get it to a place where it is working.
KEEP IN MIND: Give your ad 3 days before you start troubleshooting. That will give it enough time to perform, and for Facebook to collect enough data on your ad for you to make an informed decision. If you start troubleshooting before that, you may do more harm than good changing an ad that hasn’t been given the proper amount of time to gain traction.