Use Internal Links Often

You’ve published your blog post—congratulations! 

But you’re not quite done yet. 

Creating and publishing your blog post is a big achievement. But if you stop now, then odds are very few people will ever see that post you worked so hard on. 

That’s why you still need to do some work to optimize, repurpose, and retarget your content to generate long-lasting traffic that will help grow your audience, your influence, and your business over time. 

You’ll learn how to do that in this section, starting with the importance of using internal links in your blog posts… 

The best-performing blogs make frequent use of strategic internal links. An internal link is simply a link that sends visitors to another page on the same website. For example, you’ll notice that this post on the DigitalMarketer blog: 

The Customer Value Journey Explained in 800 Words or Less 

Includes internal links to many related posts, including… 

These internal links create numerous benefits, such as: 

  • Improving SEO and helping your blog to generate more organic traffic
  • Keeping readers engaged with additional relevant content
  • Educating visitors on important topics they need to understand 

In this video, Amanda Powell is back and will explain why internal links are such an important piece of your blog strategy and give you some tips on how to use them on your blog: 

Click here to see the “Customer Value Optimization” post Amanda used as an example in the video.