Set Up Your Instagram Business Account

Instagram has 2 types of accounts: personal and business. Personal accounts are for people who just want to use the app to post photos of friends and family. Business accounts are for businesses who want to use the app to build brand awareness and sell products (that’s you!). 

It’s important to have a business account so you have access to metrics, contact information options, Instagram Ads, and more.

Here’s how to create a business account on Instagram:

  1. Sign up for Instagram with your email address (or you can use your Facebook account)
  2. Set up a business profile by going to Settings->Switch to Business Account
  3. Add in your business information: hours, address, phone number, email

If you have trouble setting up your business account, use this step-by-step guide on the process from Instagram

*Action Item: Set up your Instagram business account *