When it comes to finding writers and contributors for your blog, you may have questions like…
Who should these contributors be?
How can I find them?
And how do I convince them to write for my blog?
Not to worry, because this is the lesson where we’ll answer all those questions and more.
First things first, you have to actually find those people who will be willing and able to do a fantastic job of creating high-quality content for your blog.
Here’s the main principle to keep in mind when looking for contributors:
You want to find people who are already writing articles similar to the content you want for your own blog.
This means you ideally want someone with:
It also means that anyone who is not already writing content about your topic is probably not going to work out the way you expect.
So how can you find this elusive person? It’s really not as difficult as it might sound, as long as you know where to look.
Here are our top 5 places to find blog contributors. And keep in mind this list is ordered from best (#1) to worst (#5).
The 5 best ways to find contributors for your blog:
1. Poach Them from Another Blog
This might sound unethical or illegal, but it’s really not. Searching other blogs for writers is one of the most effective ways there is to find contributors of your own, and it doesn’t harm anyone (after all, they can still continue writing for the original blog). So start looking at the writers on blogs that are similar or related to your own blog (or what you want your blog to be).
For example, if you run a photography blog, you might head over to Digital Photography School to look for writers. On their blog you might stumble across this post:
You read the article and you realize it’s well-written, full of good content, and thoughtfully organized. Even better, it received 32.8k shares, which means it’s performed really well. Like, really, really well.
To find the writer, usually, you just have to scroll to the bottom and find their byline. It should look something like this:
In this case, Johny seems like he might make a great contributor for your photography blog—so all you need to do is visit his website and send him an email. Let him know you loved his post, and ask if he’d be interested in writing some similar content for you.
2. Google Blogs in Your Niche
A second way to find blog contributors is to find bloggers in your industry who are already writing consistently, but who have a smaller blog, and therefore, might be looking to grow their audience or may not be having the kind of impact they want.
Continuing with our example from above, perhaps you search for photography bloggers and land on the blogs of someone like Kristen Kalp, Zack Arias, or Lin & Jirsa. Take a look at their content and decide if it would be a good fit for your audience.
If so, shoot them a message and ask if they’d like to be a contributor. If they’re serious about growing their own blog, there’s a good chance they’ll jump at the opportunity to increase their exposure and gain a valuable backlink to their website.
Once again, the key here is that you’re finding people who are already writing about your topic—so you can depend on them to deliver high-quality content on demand.
3. Visit Followerwonk & Search the Bios
Followerwonk allows you to search through Twitter bios to connect with people. And you can use it to follow the same process for option #2 on this list—only in this case, rather than searching Google, you’re searching Followerwonk’s bios.
A quick search for “photography blogger” brings up 4,318 results. Now surely some of these people would be interested in contributing to your blog!
4. Create a “Write For Us” Page
Another option is to include a page on your website inviting visitors to write for you. We used to use this strategy at DigitalMarketer but later took the page down when we no longer needed it.
Here’s an example of a “Write for Us” page at The Daily Positive.
Notice what they include on this page—you’ll want to make sure to specify a handful of details, such as:
Regarding that final bullet point: we highly recommend asking for a couple of sample articles. This way, you can make sure the person is legitimately capable of delivering the kind of content you’re looking for.
5. Use an Outsourcing Site
Finally, you can also turn to outsourcing websites like Upwork.com or Fiverr.com to hire writers to create content for you. The plus side of these sites is that you’ll have no problem finding plenty of writers—many of whom will be willing to work for an extremely cheap rate.
But be forewarned: this option is #5 on our list for a reason.
We’ve tried outsourcing writing in the past using these kinds of sites, and the results were extremely inconsistent. Every now and then you might find a great writer, a diamond in the rough… but you’ll also find yourself wading through badly written content.
These sites can also be a time-suck. You can find this diamond in the rough writer, but it takes a lot of time. It’s almost like going through an interview and hiring process.
So consider this a last resort and don’t outsource your writing until you’ve tried the first 4 options in this list.
As you know, writing a blog post isn’t easy. It takes work. And no one is going to write blog posts for you unless they’re getting something in return.
For the most part, as a blog owner you have 2 things you can offer them:
Money is pretty self-explanatory. You can simply pay someone to write posts for you.
The amount you pay can vary wildly, and will depend on a number of factors. How specialized is the topic? It’s much easier to find a fitness blogger than it is to find someone to write about nuclear physics. So it only makes sense that you’ll need to pay more for a blog contributor who’s a nuclear physicist.
Quality is another consideration. Of course, more money doesn’t always mean you’ll get higher-quality content. But generally speaking, very low-priced writers will be less skilled and experienced than those who charge more for their services.
When it comes to paying a writer, we’ve found that a writer will often tell you his/her going rate. And you’ll have to determine if their price is fair/within your budget. For us, in our industry, we’ve found this rate is typically $200-$400 per blog post. This varying rate depends on the needs of the post itself (a post that requires more research will require more payment) and the writer’s experience.
In our experience, it’s better to pay near the top end for high-quality content. Because if you do, your content will stand a better chance of performing well, your audience will grow bigger, faster, and eventually you won’t need to pay your writers at all.
Instead, you’ll be able to pay your contributors with…
This is another huge benefit contributors can get from writing for your blog. By writing posts for you, they’ll be able to spread their name and message to a wider audience.
It’s a win-win situation, because you get free content and they get more exposure.
Once upon a time, we paid our contributors at DigitalMarketer. But today our audience is now large enough that we’re able to attract world-class contributors without paying them. (Although we still spend money to edit, polish, and promote our contributors’ posts.)
So keep that in mind. While you may need to pay contributors now, the day may come when writers will be chomping at the bit to write for your blog just to get in front of your audience.