Instagram has built in metrics in the backend of your Instagram account called Insights. You can also see your metrics in Facebook’s Creator Studio or third-party metric tools.
Third-party tools currently have the most in-depth overviews and filtering capabilities like graphs and charts for summary, audience growth, publishing behavior, top posts, engagement, etc.
The metrics you need to focus on are:
These 4 are must-track metrics that will help you see how your engagement is going.
These 2 metrics are helpful if you want to see how many people are converting from Instagram
These metrics aren’t required but they can be helpful in getting a well-rounded view of your account’s health and influence.
*Action Item: Pick a few Metrics that are in line with your goals and check in on them every few days*
And with that, you now have your first Instagram post complete! Repeat this process to build out a ton of posts, and schedule them out in advanced, that way you can focus on tracking the results and optimizing.