In this lesson, you’ll learn several methods of creating high-quality content… quickly.
Choose and use the content types that make the most sense for you and your business.
Remember, the key is to create high-quality content that can be…
We’ve put together 5 blog post templates that will allow you to create high-quality content FAST. The beautify of these templates is that you don’t have to sit down and write a long post all by yourself; instead, most of the content comes from other sources—such as other contributors, embedded videos or images, and so on.
Without further ado, check out the 5 types of blog content you can create quickly:
A crowdsourced post is one of the easiest ways to quickly create fantastic content.
Essentially, the idea is that you reach out to a handful of experts in your niche, and ask them all to contribute to the same post. In most cases, you ask them all to weigh in the same topic or question the post is about. Like reaching out to executives in your field and asking them how they organize their calendars to be highly effective.
Here are a few examples of crowdsourced posts:
These posts work really well for a few reasons.
First of all, since the content is crowdsourced, the majority of the post is written for you.
And if you ask each expert a few different questions, you can even create multiple posts at once! For instance, if you ask each expert to answer 3 separate questions, you can break each set of questions out into a separate post—and have 3 blog posts completed with practically no extra work.
Finally, one of the best things about a crowdsourced post is that your experts will promote it to their own audience once it’s published. So right off the bat, these posts are more likely to generate more traffic and shares than a typical post.
Download the Crowdsourced Post template here:
Next up is the Content Aggregator Post. As you’ll see, this is another super quick and easy way to put together a brand-new blog post.
To create a Content Aggregator type blog post, all you need to do is take some content from other areas and put it together in one spot (your post). You’re not creating brand-new content; instead, you’re aggregating content from other sources.
This usually takes the form of a list post, and the headline typically tells you how many items are in the list. Here are a few examples from some of our sister companies:
Keep in mind, we did NOT write all the content in these posts. For the most part, we went out and found content that we knew our readers would appreciate, and put it all together in one place. The value that readers get out of this post is that you sourced all the material for them, saving them time. Something they’re interested in conveniently located in one place.
In the guacamole recipes example, we didn’t create any of the recipes ourselves. But that’s OK. We’re not saying we did, we’re giving credit to the original source, and we’re linking back to it.
In the off-the-grid survival life hacks example, we just found an article on another website in the same niche and shared 3 out of the 43 tips from that blog post. Then we linked back to the original post.
And that’s really all you need to remember for Content Aggregator posts. You’re using someone else’s content, so you need to give them credit and link back to their original article. But as long as you do that, this post is a win all around for everybody: they get a link back to their website, you get a quick and easy blog post, and the viewer gets an engaging article on a topic they’re interested in.
Download the Content Aggregator Post template here:
Next up is the Interview Post. And this is exactly what it sounds like! You simply interview someone in your niche (preferably someone well-known), and publish the results on your blog.
Here are a few examples:
Interview Posts are an especially easy type of post because you don’t have to come up with the actual content—that comes from the person you’re interviewing.
If you’re able to get a well-known person in your niche to agree to an interview, their expertise will lend massive authority to your post. And in most cases, they’ll also share the interview with their list, helping you to reach an even wider audience.
An interview post can also be a good way to get someone who’s never been on your blog before to contribute. If you’d like someone to contribute to your blog but don’t think they’d be willing to write a post…
DON’T ask: “Will you write a post for my blog?”
DO ask: “Can I interview you?”
The first question sounds like work—and nobody wants to do your work for you.
But the second question strokes the person’s ego. It makes them feel important. So to maximize your chances of your request being accepted, always ask the person if you can interview them.
It’s also best to conduct your interviews via audio, like over phone or a Skype or Zoom call, because this will be the fastest and easiest thing for your guest.
Unlike a more formal video recording, an audio recording is more relaxed, less intimidating, and doesn’t require the production of a video. In other words, the interviewee can do the interview in their pajamas or not have to worry about having an interesting backdrop. They can do the interview in a way that’s more comfortable and convenient for them, making it more likely they’ll say yes or not cancel on you last minute. Again, you’re trying to make as little work for them as possible. As long as the content they provide is solid, you’re golden.
Just jump on a call for 15-20 minutes and make sure you record it. That way, you’ll have an audio version of the interview, which you can have transcribed to turn it into a text-based post. When it’s all said and done, you’ll have a fantastic blog post that took very little time to create.
Download the Interview Post template here:
In a Quote Post, all you do is find a handful of useful quotes that relate to a topic your audience is interested in. Put them together in one post, like one of these:
Now in all of these examples, they went above and beyond by creating shareable images of the quotes or a click to tweet feature to encourage the sharing of this post, and thus increase the post’s traffic and exposure.
This is a nice touch, but it’s certainly not necessary.
Quote Posts tend to perform well because they allow you to share quick bites of valuable content in a way that’s easy to consume and share.
Download the Quote Post template here:
The Embed Reactor is another easy blog post type that allows you to leverage other people’s content in your own blog. The concept here is pretty simple: just embed a video, slideshow, or infographic into your blog, and then write your reaction to that content.
That’s why it’s called the Embed Reactor: first, you embed some content, then you react to it.
Here’s an example of this post type in action:
YouTube videos are a great source of content for Embed Reactor posts, but you can also embed and react to slideshows from slideshare.net or infographics from visual.ly.
When you do this, don’t feel bad about using someone else’s content. There’s nothing wrong with it! In fact, one of the main reasons why people post content on sites like YouTube, Slideshare, and Visually is because they want more people to see their content. So by embedding their content into your post, you’re actually doing them a favor. Be sure to provide a link and mention your source to the content you’re embedding, this will cover your bases.
Just remember to follow up the embedded content with your own reaction, so that you’re adding something unique and personal to the topic.
Download the Embed Reactor Post template here:
Now you know 5 ways to quickly create effective blog posts. But of course, there are many other types of blog posts you can use.
For more blog ideas, check out this blog idea resource. Use it as a handy reference guide as you’re building out your stellar blog post content.
Next up, we’re going to dive into what we call “Pillar Posts.” These are in-depth posts that provide massive value to your readers and generate long-lasting organic traffic to your blog. A good Pillar Post can bring in new visitors to your site year after year after year.
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